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Advertise on serves over 20 million ad impressions a month and hosts a variety of promotional opportunities to fit any budget. We serve over 2 million unique visitors a month: 75% female, 49% expecting, 70% with children. has been featured on CNN Headline News, FOX News, MSNBC, BBC Radio, National Public Radio and written up in major print publications including the Wall Street Journal, L.A. Times, New York Magazine and The Washington Post. Click on any one of the following to view our advertising programs:

The Advantage

  • Online since 1996
  • Popular, trusted brand
  • Highly trafficked, target market
  • Over 150,000 opt-in mail recipients, growing rapidly
  • Consistently in the top 5 search engine results for the popular phrases "Baby" and "Baby Names"

Ad Serving Capabilities

  • Rich Media, Flash, Video, Graphic, Iframe, and HTML
  • GEO targeting: country, city, metropolitan area
  • Frequency capping


Advertisers with targeted messages for expecting and new parents have received 4 times the click through ratio on than the internet average. Our advertisers have included Disney, The WB Network, Discovery Health Network, Nestle Carnation, Pampers (P&G), BabyCenter and Fisher-Price.

Display Advertising

Home Page:
  • 728x90 Header Leaderboard
  • 336x280 Med Rect ATF
  • 300x600 Half Page Ad ATF
  • 300x250 Med Rect BTF
Run of Site:
  • 728x90 Header Leaderboard
  • 300x250 Med Rect ATF
  • 300x600 Half Page Ad ATF
  • 300x250 Med Rect BTF
  • 160x600 Skyscraper - In Content
  • 160x600 Skyscraper - Gutter

Mobile Advertising has a full-featured mobile interface, with enhanced opportunities for mobile advertisers.
  • 320x50 In Content
  • 320x50 Anchor Ad
  • 320x100 Banner
  • 300x250 Med Rect ATF
  • 300x250 Med Rect BTF

Content Integration

If your client or company provides parent or child-related content, can design a full page for that content within our site with links back to your site. Minimum commitment: 3 months. Setup fee applies.

Blog Sponsorships/Reviews

The blogs are open to sponsored posts and reviews:
  • Baby Tech - tech related products for parents or infants
  • Beauty - beauty products for moms on the go
  • Baby Life - other products relating to a baby's life

Social Network Promotion provides social network promotion as a value add for all of our direct advertisers. Between Facebook and Twitter, we now have over 100,000 followers that are fully engaged.

Monthly Newsletter Sponsorship sends out a monthly newsletter with celebrity baby news, blog features and more! Click here to view a sample. Advertisers are allowed a full graphic and link back to their site, featured at the top of the email. Newsletter receives a 2-3% open rate, with incentives for readers.