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Advertise on serves over 20 million ad impressions a month and hosts a variety of promotional opportunities to fit any budget. We serve over 2 million unique visitors a month: 75% female, 49% expecting, 70% with children. has been featured on CNN Headline News, FOX News, MSNBC, BBC Radio, National Public Radio and written up in major print publications including the Wall Street Journal, L.A. Times, New York Magazine and The Washington Post. Click on any one of the following to view our advertising programs:

Download our current Media Kit.

The Advantage

  • Online since 1996
  • Popular, trusted brand
  • Highly trafficked, target market
  • Over 200,000 highly-engaged followers on mobile
  • Desirable niche target market
  • Consistently in the top 5 search engine results for the popular phrases "Baby" and "Baby Names"

Ad Serving Capabilities

  • Rich Media, Flash, Video, Graphic, Iframe, and HTML
  • GEO targeting: country, city, metropolitan area
  • Frequency capping
  • Mobile/Tablet/Desktop targeting


Advertisers with targeted messages for expecting and new parents have received 4 times the click through ratio on than the internet average. Our advertisers have included Disney, The WB Network, Discovery Health Network, Nestle Carnation, Pampers (P&G), BabyCenter and Fisher-Price.

Display Advertising

Home Page:
  • 728x90 Header Leaderboard
  • 300x600 Half Page Ad
  • 300x250 Medium Rectangle
  • 160x600 Skyscraper

Mobile Advertising has a full-featured mobile interface, with enhanced opportunities for mobile advertisers.
  • 320x50 In Content
  • 320x50 Anchor Ad
  • 320x100 Banner
  • 300x250 Medium Rectangle

Content Integration

If your client or company provides parent or child-related content, can design a full page for that content within our site with links back to your site. Minimum commitment: 3 months. Setup fee applies.

Blog Sponsorships/Reviews

The blogs are open to sponsored posts and reviews:
  • Baby Product Reviews - tech related products for parents or infants
  • Mom's Beauty Blog - beauty products for moms on the go
  • Children's Book Reviews - thorough book reviews by veteran elementary school teachers

Social Network Promotion provides social network promotion as a value add for all of our direct advertisers. Between Facebook and Twitter, we now have over 200,000 followers that are fully engaged on Facebook, Twitter, Instagram, Pinterest, and Google Plus.